Kroger's ginger beer is a budget-friendly option to those who want a refreshing ginger drink, but the packaging was lacking in what would make it truly feel like a "ginger drink". I redesigned the packaging from the ground up, keeping in mind consumer wants and clear imagery. I ended up with a package that has a refined feel, a distinctive look, and something that still feels like it could live on the shelves of a supermarket.
Role: Designer
Tools: Adobe Dimension, Adobe Photoshop, and Adobe Illustrator
Brief: Class Project
Final Mockup of drink case and can redesign
Designs for both box and cans
Final Pitch, including market research, sketches, and final designs